Our Journey
The story of Simpleaf starts with Femi Oyenekan, born in Lagos, Nigeria. Femi grew up facing many adversities, from financial hardship to the sudden loss of his mother at a very young age, however Femi always had a "no matter the odds, I will prevail" attitude. With a clear vison to live a life of purpose by creating impact in the lives of people with similar challenges, he began the journey to accomplishing this vision by moving to the USA for a better education.
After years of hard work in college and the corporate world, Femi proudly founded Simpleaf, with a clear vision of creating high quality hygiene products with two core values, social impact and environmental consciousness.
Today, Femi is grateful for everyone that has joined him on this journey to create sustainable change in communities here and abroad. Proud father of two lovely boys and happily married to his beautiful wife, Femi's continuous desire is to make lives happier through better hygiene practices and sustainable life changes for underserved communities around the world. See below for the highlight of how you have helped be a part of this vision since 2017.
Femi Oyenekan
Founder and CEO
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Getting started
OUR BEGINNINGS - Simpleaf was founded and operational in 2017 with just 2 products: Aloe Vera Flushable wipes and Simpleaf for Babies Unscented 20 count.
OUR PURPOSE - From the very beginning, giving was an important part of what we did. In 2017, we started our first year of partnership with Toilet Twinning.
OUR CUSTOMERS - We are thankful for our first customers, the family, friends and early adopters who took a chance on a hopeful small business. -
Ramping up
Product Growth - This year was a learning experience for us. We expanded our product line by adding Simpleaf for Babies Baby Wipes 50 counts and Simpleaf Aloe Vera Single packs.
Social Impact - As part of our day 1 commitment to give back 1% of gross sales, we were able to twin our first set of toilets with Toilet Twinning, creating access to toilets in 2 communities in Bangladesh and Democratic Republic of Congo. -
Standard improvements
Product Development - After 2 years of customer feedback, we redesigned our product line to a better, more convenient package and added more scents.
Charity Partnership - We established our local partnership with Baby2Baby & Hope Supply this year and donated our first 500 baby wipes to help parents in need.
Environmentally Conscious - We improved our fulfillment process to include recycled & recyclable packaging for all website orders. -
Pushing forward
Joining the Cause - After Femi recruited homeless people for temporary warehouse work, he listened to their daily challenges and found a way to play his part and address the hygiene issues. We launched our body shower wipes designed to donate 1 wipe back to homeless shelters for every 4 sold.
your impact - Because of your purchases, we are grateful to be able to help 46 communities in Democratic Republic of Congo have access to toilet for the first time.
Together we Fight - As we faced the impact of the pandemic, our partnership with Baby2Baby and Hope Supply Co helped us donate of 2,500 baby wipes to help parents in need. -
Looking ahead
CUSTOMER SAFETY FIRST - As we established a new normal, Simpleaf Clean was launched, our newest line of powerful, non-toxic household cleaners, designed to be safe for use around children and pets.
MISSION DRIVEN - We are proud to announce that starting July 2021, every order bought from our website will be shipped to you 100% CARBON EMISSION FREE. Simpleaf brands now offset all carbon production to help build a more sustainable environment
HYGIENE FOR HUMANITY - Thank you for all of your purchases. We have donated 16,000 units of the body shower wipes to organization like Baby2Baby and Hope Supply Co. to help combat the hygiene issues within the homeless population.
